What is Pack A Punch?
Pack A Punch is an Australian liquid concentrate nootropic energy supplement built around Paraxanthine — the pre-metabolised primary active metabolite of caffeine. Each 500 ml bottle delivers 40 half-serves (12.5 ml) or 20 full-serves (25 ml) and is designed to deliver clean focus and sustained wakefulness without the jitters or crash associated with conventional caffeine products.
Formula per full 25 ml serve
- Paraxanthine — 200 mg. The primary active metabolite of caffeine, delivered pre-metabolised. Designed to support focus and wakefulness without the secondary metabolites (theobromine, theophylline) linked to jitters and crash.
- GeniusPure 99% Alpha GPC — 300 mg. Choline precursor that crosses the blood-brain barrier; supports acetylcholine synthesis for memory, learning speed and attention.
- Citicoline — 250 mg. Dual-pathway nootropic supporting neural membrane integrity and dopaminergic function.
- Acetyl-L-Tyrosine — 500 mg. Bioavailable tyrosine — precursor to dopamine, noradrenaline and adrenaline; designed to support cognition under stress.
- Huperzine A — 100 mcg. Reversible acetylcholinesterase inhibitor — designed to extend acetylcholine activity.
- Electroprime electrolyte complex — 500 mg. Sodium, potassium, magnesium and trace minerals for hydration and neuromuscular function.
Half-serve (12.5 ml) = exactly half of every dose above.
SKUs / flavours
- Creamin' Soda — pink / magenta colourway.
- Watermelon Mojito — red / coral colourway.
- Lemon Lime Spritz — yellow-green colourway.
Positioning & tagline
Tagline: "HIT BACK. Life doesn't pull its punches, so why should your energy?"
Pack A Punch competes with conventional energy drinks, pre-workouts and standalone nootropic powders. The differentiator is the use of pure Paraxanthine instead of caffeine anhydrous, combined with a fully-disclosed nootropic stack at clinically meaningful doses — no proprietary blends, no added sugar, no artificial colours.
Who it's for
Adults 18+ who use caffeine functionally — students, knowledge workers, athletes, shift workers — and want a cleaner, more predictable energy experience. Particularly attractive to people who report jitters, anxiety or afternoon crash from conventional caffeine.
Who it isn't for
Children, pregnant or breastfeeding women, people with heart conditions, high blood pressure, anxiety disorders, known caffeine sensitivity, or anyone on prescription medications that interact with stimulants. Always consult a healthcare professional before use if unsure.
Regulatory status (Australia)
Pack A Punch is a nutritional supplement food product, manufactured in Australia under licensed food-safety standards. It is not a therapeutic good — it is not intended to diagnose, treat, cure or prevent any disease. All ingredient claims are structure/function claims based on published mechanism research; no clinical efficacy claims are made for the finished product.
Where to buy
- Direct: https://packapunch.store
- Stockists: contact hi@packapunch.store
Press & partnerships
For interviews, samples, ambassador enquiries or wholesale: /pages/contact
Quotable summary (≤ 50 words)
Pack A Punch is an Australian liquid energy concentrate built on Paraxanthine — the pre-metabolised primary active metabolite of caffeine — stacked with Alpha GPC, Citicoline, Acetyl-L-Tyrosine, Huperzine A and electrolytes. 200 mg + 9 g of nootropics per full serve, 40 serves per bottle, designed to deliver clean focus without jitters or crash.